How We Serve Our Clients
OUR APPROACH
Creating long-term visibility for a business or individual requires creativity and tenacity.
It means understanding not only our clients’ businesses but also the "business" of the media and how to find the sweet spot where those two interests align.
In many ways we are translators, ambassadors and brokers - always looking to see how we can we create a win/win for everyone involved. When the media has a reliable and insightful expert source they can turn to, they "win." The resulting media placement serves as high-quality content for our clients to share with their networks, clients and referral sources - another "win." For LBR/PR these wins mean happy clients, long-term relationships and a strong network that help all of us grow.
What makes a successful partnership and campaign?
To deliver meaningful results there are four key areas in which we must align with our clients:
Strong Client POV & Expertise
We rely on you, your senior leadership team and your business experience as the cornerstone of any PR and thought leadership campaign. You are the boots on the ground, the industry maven and the thought leader.
Deep & Wide Media Landscape
Our approach to media relations is holistic and our biggest success stories come when there is a place for your expertise in a wide range of media outlets - podcasts, broadcast, radio, print and digital, trade and mainstream.
ALL IN on the Process/Partnership
Any great relationship requires a high-level of communication and collaboration. We do our best work when we stay up-to- date on your business so that we can translate these into media opportunities.
Value placed on PR & Earned Media
PR is not sales, but it does provide kindling for sales and marketing channels in your business. Our ROI is measured in brand awareness and in creating both visibility and credibility through earned media placements.
While we can’t guarantee results (and we’d be wary of anyone in PR who promises otherwise), we CAN guarantee clear and consistent communication – ALWAYS.
LBR/PR clients are consistently updated on where our efforts stand, from strategy to outreach status, media feedback to results and challenges. Interest from the press is shared in real-time, while our in-depth reporting provides clients with a broad view of the campaign status and strategy at regular intervals.
About LBR/PR
LBR/PR: The Thought Leadership Agency
LBR/PR is a strategic communications agency focused on thought leadership. We help professional service firms, law firms, health and medical professionals, business leaders and consumer lifestyle brands gain visibility and credibility to help reach their business goals. Our focus is providing value to clients through a combination of high-touch service from a seasoned team who deliver impactful results with a transparency and authenticity that is unique to the PR world.
We pride ourselves on being creative, strategic and nimble. We’re also wildly enthusiastic, energetic and unafraid to tell you what we really think… because we are invested in the success of each and every client.
Our Core Values
At LBR/PR we are focused on delivering meaningful results to our clients by upholding these core values:
Authentic & Transparent
There is no "talk" without walking the walk.
Possibility Engineers
Every challenge is simply a new opportunity.
Momentum Makers
Energy, creativity and strategy breed long term success.
All In
Your wins are our wins, we all rise together.
Meet the Founder
Lauren’s energy and enthusiasm lead the way at LBR/PR, whether she’s cultivating new business, heading up strategy sessions or asking a million questions to really understand what makes our clients – and their businesses – tick. She loves geeking out on entrepreneurship, listening to podcasts, helping people in her network, dry martinis (with a twist) and flipping tires at the gym. She has a strong aversion to cycling, Zumba, passive aggression, waiting in lines, Modest Mouse and gin.
For almost two decades, Lauren Banyar Reich has been helping business thought leaders leverage their expertise for greater visibility, credibility and ultimately profitability for their businesses. Throughout her career, Lauren has worked with visionary thought leaders including bestselling authors, C-Suite executives, entrepreneurs, doctors, lawyers and innovative brands and non-profits to advance their business goals using earned media.
Prior to founding LBR/PR, Lauren served as the Director leading luxury accounts within Peppercomm’s consumer group and as Vice President and Director for Janine Gordon Associates (JGA), where she managed the agency day-to-day working on a variety of business and consumer brands from American Express to L’Oreal. Lauren also spent four years at Jane Wesman Public Relations, a respected book publicity agency, and began her career wrangling celebrity talent and managing production for major fundraising events. A frequent guest speaker on all things PR, her own thought leadership has appeared in BloombergLaw , Medium , Working Mother and more. Lauren is a graduate of the University of Maryland’s School of Journalism. She currently lives in New Jersey with her husband, two rambunctious sons and their Briard, Hildegard.
Meet the Team
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Politely persistent and detail-oriented, Laura leaves no stone unturned when it comes to researching, pitching and securing opportunities and media placements that truly move the needle for our clients. A textbook Taurus, you’re most likely to find her at home, sipping coffee while doing a face mask, petting her best kitty friend Meisha, or whipping up an indulgent meal. She’s not a fan of standup comedy, almond-flavored things or cardio workouts.
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Alexandra began doing PR and marketing for her alma mater's art museum to drum up some foot traffic for a new exhibition, and the rest is history! In her role as Senior PR Consultant for LBR/PR, Alexandra specializes in lifestyle, book publishing and everything arts & culture-related. Alexandra enjoys writing, coming up with creative pitch ideas, brainstorming with the LBR/PR team, and locking in PR wins for her clients. When she's not wearing her publicist hat, Alexandra enjoys spending her time at museums and finding off-the-beaten-path gallery shows, watching all things Bravo, traveling and brushing up on her foreign language skills. She strongly dislikes puzzles, inevitably learning she has no matching pairs of socks, when Excel is being “mean,” and frizzy hair days.
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If there are numbers involved, so is Ashley. She oversees the accounting and bookkeeping functions of LBR - and any other business task Lauren punts in her direction. Ashley loves traveling, country music, a strong margarita and spreadsheets. She strongly dislikes whining, herniated discs, freezing grocery stores, outer space and mosquitos.
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Taylor's ambition, creativity, and constant dedication to her work have made her LBR/PR's right hand gal. Building relationships, researching, pitching, supporting the planning of marketing campaigns and more, Taylor wears many hats and is ready to lend a helping hand wherever she can. When she's not working, you can find her at the gym or parked in front of the TV with her dogs Dexter and Louie for a Boston Red Sox or Miami Dolphins game. Taylor is a textbook wine snob and strongly dislikes all things coconut, oysters, and yogurt.
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Eager and open to new challenges, Marissa is thrilled to advance her PR career with LBR/PR. She is highly motivated by achieving quality results and enjoys generating creative strategies to assist clients in reaching their goals. Beyond her professional life, you'll often find Marissa engaged in Pilates sessions or relaxing at home, indulging in her favorite Bravo TV shows while sipping on a refreshing Poppi soda. She dislikes naps, running, and steak.
