SERVICES
At LBR/PR we take a customized approach to each campaign that always begins with our client’s business goals in mind.
Our efforts work in concert with each client’s unique marketing mix by adding the right blend of original content, third-party endorsement and a consistent drumbeat of messaging to cement your position as a sought after thought leader in the space.
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Custom PR Training & Playbook for Your Small Business
Want to increase your leads, sales, and concrete interest in your product/service by more than 10X? You can with LBR/PR in a box! We’ve distilled more than 35 years of combined knowledge into one totally bespoke offering, empowering business owners and your teams to harness the potential of the press to grow your business, all for a one-time investment. And the best part? The entire process can be completed in as little as one month. One month from now, you and your team can be actively pitching the press and generating impactful coverage for your business.
MEDIA RELATIONS
Our goal is to help our clients get more of what they want – brand awareness, sales, speaking gigs, clients, partners, industry buzz, website traffic, you name it – and more opportunities to speak on, or write about, their unique POV. Targeted editorial placements in key print, online and broadcast outlets carry tremendous weight with your target audiences, influencers, and yes, even other media. For each client, LBR/PR creates a media strategy aligned with your core business objectives, identifying ways to increase your visibility and credibility by leveraging the thought leadership within your business. LBR/PR’s team of experienced communication strategists and media relations specialists will develop a campaign specifically designed to generate high-quality media placements that move the needle.
Original Content
Bylined Articles:
Bylined articles are an excellent format to provide actionable takeaways and to showcase expertise. Through these articles, clients dig deeper on the topics of most importance to key audiences and control the entire message. Unlike a media interview where you are subject to time and space constraints and are under the narrative of a reporter, bylines offer the opportunity to take center stage with your story.
Newsletters:
A consistent, high-quality newsletter can be an excellent tool to help merchandise and share news and information with clients - and keep you top of mind as a resource and thought leader. That said, many newsletters are boring, self-promotional and end up deleted before they are opened. Let LBR/PR help you level-up this important piece of marketing with high-quality content and news that your clients and referral partners can use.
SPEAKING & PARTNERSHIPS
speaking:
While LBR/PR is not a speaker’s agency, we do excel at elevating our clients as sought after speakers, panelists and hosts. We work hard to identify and vet potential conference and event opportunities and comb our networks to get you in front of influential audiences
PARTNERSHIPS:
As an agency working across a variety of industries, LBR/PR is adept at creating unexpected partnerships for our clients that result in an expanded reach and a positive halo brand effect. In addition to ideation and outreach, we shepherd these events, symposiums, activations and more to fruition all the while looking for ways to cross promote and leverage the media for greater visibility.
Audits & Strategy:
LinkedIn currently boasts 740 million users worldwide and 180 million in the U.S. Of those, 40% are active daily. It is critical to strategically leverage this platform to showcase your business, your thought leadership and your senior team in a way that will benefit both your reputation and bottom line.
Based on your individual and company-wide needs, LBR/PR can conduct profile audits, provide customized recommendations for any or all team members, design and execute Company Page, outline custom best practices and more.
Training & Workshops:
LBR/PR also offers an Executive LinkedIn Audit Workshop that can be targeted to specific teams or rolled out among senior leaders firm-wide via small group workshops and customized written audits for each participant. Each session, customized for between 1-10 participants, includes a review of these audits in real time, showcases examples from the team as well as within the company and/or industry and arms participants with the confidence and knowledge they need to take their LinkedIn profile and platform presence to the next level. Each workshop includes the opportunity to schedule a one-on-one follow up call for each participant to review their progress and answer additional questions.
