Case study: HR/Staffing

ABS Staffing Solutions

ABOUT ABS

ABS Staffing Solutions LLC is a New York City based staffing firm located in midtown providing quality permanent and temporary placements. Founder Ariel Schur is known for developing highly customized relationships with clients so that they can find the right employee matches for any and all employment needs, setting a new standard for the “boutique” approach to staffing.

ASSIGNMENT

Raise brand awareness for ABS Staffing in New York and national business and consumer media by leveraging Ariel Schur’s decades of experience in staffing.
Secure byline coverage in business and consumer media.

APPROACH

Develop a two-pronged approach to reaching ABS clients (employers) and candidates (employees) via media placements in top-tier business and consumer media. Position Ariel as an expert in staffing and employment issues, in addition to highlighting her experience as a female entrepreneur.

RESULTS

During the course of a 16-month campaign, LBR/PR generated dozens of top-tier print, digital and broadcast opportunities including pieces highlighting ABS staffing in Forbes, Fast Company, Fox5 and Associated Press for over 200 million media impressions.