Case study: MEDICAL
GOTHAM FOOTCARE
GOTHAM FOOTCARE
ABOUT GOTHAM FOOTCARE
Gotham Footcare is a state-of-the-art medical and surgical foot care practice aimed at serving patients in the Manhattan area. Gotham Footcare was founded in 2012 by Dr. Miguel Cunha, a highly trained foot and ankle surgeon, with the intention of providing patients exceptional care and introducing new, effective treatments to the practice.
ASSIGNMENT
Design a full-scale media campaign showcasing Dr. Miguel Cunha’s expertise, which had never before been highlighted by the press, and support this campaign by working with the Gotham Footcare team on to leverage this press as part of an integrated strategy aimed at better engaging existing patients, attracting new patients and building the Gotham Footcare brand.
APPROACH
Generate an ongoing stream of press hits in Tier-1 health and wellness, lifestyle and fitness publications
Introduce Gotham Footcare to a new group of Millennial and Generation X patients living or working in NYC and fitting the profile of young, healthy, working professionals and
Re-engage patients who have not visited Gotham Footcare in over one year.
RESULTS
Secured press coverage in Tier-1 media targets generating 399 Million Media Impressions in 2019 and 698.6 Million Impressions in 2020. Press coverage in health and wellness, lifestyle and fitness publications include:
Click on the logos below to view placements
