Case study: LEGAL

KASOWITZ BENSON TORRES

ABOUT KASOWITZ BENSON TORRES

Kelly Frawley and Emily Pollock have a combined twenty years of experience practicing exclusively Matrimonial and Family Law, with backgrounds in criminal prosecution and securities litigation, respectively. They handle complex financial and custodial matters and litigate issues ranging from equitable distribution, child and spousal support, paternity, and orders of protection as partners with Kasowitz Benson Torres LLP.

ASSIGNMENT

Generate an ongoing stream of press hits in Tier-1 business and lifestyle publications and NYC-based broadcast
Secure byline coverage in business media
Organize speaking and event assignments at local NYC venues.

APPROACH

Design a full-scale media campaign showcasing Kelly and Emily’s expertise, which had never before been highlighted by the press. Support this campaign with an ongoing column in Forbes and tentpole speaking engagements.

RESULTS

Over nearly four years of work, LBR/PR ideated, drafted and placed over 40 Forbes.com bylines and a dozen additional pieces of contributed content to publications including Thrive Global and Authority Magazine. LBR/PR also secured 75+ placements for a total of more than 1 BILLION media impressions and counting. Our work has also generated speaking events and partnerships with organizations including 92nd Street Y, Ellevate, The Financial Gym, The New York Junior League and more.